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Psoriasis group launches new psoriasis podcast series with look to future of psoriasis treatment


(July 20, 2006) Psoriasis Cure Now, a nonprofit patient advocacy group, today unveiled the first in a new series of podcasts that will discuss issues of interest to people with psoriasis and/or psoriatic arthritis. These audio programs, which include interviews with leaders in the fields of psoriasis treatment and research, can be listened to on any computer and can also be downloaded from Apple’s iTunes website to be played on an iPod.

The first psoriasis podcast includes an interview with Steven R. Feldman, MD, PhD, a professor of dermatology, pathology and public health sciences at Wake Forest University School of Medicine and an internationally recognized authority on psoriasis. Dr. Feldman’s interview focuses on the future of psoriasis treatment. The podcast also includes an update on Psoriasis Cure Now’s effort to convince Google to stop running ads for phony miracle “cures” for psoriasis, and the program closes with an excerpt from a new song called “Psoriatic” by eccentric cult icon Scott Walker. These free podcasts are available here.

“Podcasts are a wonderful vehicle to reach targeted audiences with important health information,” said Michael Paranzino, president of Psoriasis Cure Now, “and these audio programs will allow us to reach psoriasis patients and their families to help them find more effective treatments and better understand this challenging disease.”

Psoriasis is an incurable, non-contagious disease of the immune system that can first strike at any age, causing painful skin lesions, and often, arthritic symptoms. A 1999 study found that psoriasis causes reductions in physical and mental functioning comparable to that seen in diabetes, heart disease, hypertension, depression and other diseases. As many as 7.5 million Americans have psoriasis.

“There are more than 60 versions of the Hokey Pokey available on iTunes—admittedly, a music classic—but until now, psoriasis has been absent from the service,” Paranzino added. “We think music and health information can coexist in this versatile format, and we’re grateful that someone of Dr. Feldman’s stature was willing to share with us his compelling insights about the future of psoriasis treatments. People with psoriasis and others interested in the disease will draw inspiration from his remarks.”

New psoriasis podcasts will be added monthly. The podcasts are made possible by an unrestricted educational grant from Genentech, as well as by individual contributions from psoriasis patients and their loved ones.




 
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