Excerpts from the press release:
Amgen and Wyeth today announced that they have partnered with Tim Gunn, television host and fashion consultant (“Project Runway,” “Tim Gunn’s Guide to Style”) to launch Addressing Psoriasis (TM), an awareness campaign designed to help people with plaque psoriasis get more information about managing their disease and feel more confident in their everyday style. Dermatologist Susan C. Taylor, M.D., and Gunn are working together to encourage people with plaque psoriasis to visit a dermatologist and take the first step in managing their condition.
The cornerstone of the campaign is a contest to recognize people who have moderate to severe plaque psoriasis but who try not to allow the condition to inhibit their personal style. Individuals 18 or older with moderate to severe plaque psoriasis are eligible to enter for a chance to participate in the Addressing Psoriasis (TM) Fashion Show hosted by Gunn in New York City on Sept. 2, 2009. Eight winners will walk the runway and help raise public awareness of this condition. To learn how to enter the contest, view official rules, find useful resources about psoriasis and obtain style tips from Gunn, visit www.addresspsoriasis.com.
“This program is designed to help people with psoriasis feel more confident with their everyday style, because style is just as much about confidence as it is clothing. When someone doesn’t feel confident, it is reflected in the clothing choices he or she makes,” said Gunn. “Psoriasis is a chronic condition, but it doesn’t have to define who you are or how you present yourself to the world. If you have psoriasis, it is important to educate yourself about how you can take an active role in your condition–and your style.
Entrants are asked to submit a video testimonial or personal essay explaining their story of how they have overcome the challenges of living with moderate to severe plaque psoriasis and how the condition has impacted their personal style and the clothing they wear. Entries will be judged based on the inspirational nature of their story, not on specific psoriasis treatment options.
The “Addressing Psoriasis(TM)” essay/video contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age and older on date of entry. Contest begins at 12:00:00 (Noon) PM Eastern Time (“ET”) on Monday, March 2, 2009 and ends at 11:59:59 PM ET on Thursday, April 30, 2009.
Addressing Psoriasis(TM) is sponsored by Amgen and Wyeth with participation from the American Academy of Dermatology, the National Psoriasis Foundation and Psoriasis Cure Now. To learn more about Addressing Psoriasis(TM) or to enter the contest, visit www.addresspsoriasis.com.
Category: Misc.
Tags: Addressing Psoriasis
