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We're back with our 2009 Psoriasis Cure Now Video Contest, with two fresh challenges for would-be writing, marketing and directing stars.

We’re looking for short, tight videos: all entries must be between 15 and 30 seconds! You can enter our ‘Walk’ track, or our ‘Web’ track, or you can enter both…but no more than one entry per track.

Our Walk track is focused on creating a message conveying that our Psoriasis Walks are fun and informative ways to connect with other psoriasis patients, to raise money for the cause while connecting with others who share their concerns about finding a cure for psoriasis and psoriatic arthritis. Winners will craft a compelling message about our Psoriasis Walks targeted to the psoriasis patient community.

Our Web track requires you to create a video that encourages psoriasis and psoriatic arthritis patients and their loved ones to join www.Psoriasis.Name, our social network on the internet that connects people who care about psoriasis with others who feel the same way. Psoriasis.Name allows psoriasis patients to learn about treatments, exchange ideas with other patients, find support and make friends, all at no charge, and all run by a nonprofit organization working to cure psoriasis. If you can get psoriasis patients excited about that in 15 to 30 seconds, you may walk away with $5,000!

Two challenging topics, with different requirements (read the Official Rules carefully!), but we have big prizes to make it worth your trouble. We’ll award TWO $5,000 Grand Prizes, TWO $1,000 Early Bird prizes, and EIGHT other $500 Finalist prizes.

Research shows that psoriasis patients can benefit from connecting with one another. That is why we're putting major resources behind this contest to educate people with psoriasis and/or psoriatic arthritis about the value of connecting with others with psoriasis and the useful resources that are available to help psoriasis patients connect with one another.

For some inspiration, at right are a pair of winning videos from our 2008 Psoriasis Video Contest (which, please note, had very different goals from this year's contest). You can find all our video winners at the links above. So read the Official Rules carefully, then grab your camera -- good luck!